1. Call To Actionimprove Your Site Conversions Free
2. Call To Actionimprove Your Site Conversions Site
3. Call To Actionimprove Your Site Conversions Across

Clear calls-to-action improve user experience since they increase your website’s usability. For example, Home Depot’s ‘Buy’ section performance is 98.4. They provide clear CTAs such as ‘shop now’ or ‘add to cart’ which drive more conversion. You should use striking CTAs on your popups as well. This quick screen share will show you how to setup call tracking on your website. We’re going to use a law firm website as an example for this demonstration. You’ll notice that their phone number is in the top right corner of their website. By setting up call tracking, we’ll be able to know exactly which website visitor called the business.

Add call to action, improve on your website information flow for better conversion, live leads and MORE SALES! ALSO OUR PIMP WITH CONTENT 15,000 words! I don’t even need to change your websites programming, I can take your current ideas and add fresh artwork and changes to make your handicapping website wow your visitors. Another factor that will improve conversion is positioning the call to action in the central content area. That is because this is where the user’s attention is primarily focused. Users are interested in the content of the page and so give it considerably more attention than headers, footers or sidebars. The sidebar of your website is quite prone to include the CTA. The user is accustomed to meeting them there and not become something intrusive that could be offensive. As with fixed call to action in the header, it would be a good place to be a generic CTA on the theme of your website.

When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.

Call-to-Action Tools

Call-to-action tools, or CTA tools, exist to make the process of creating and adding CTAs to your website, blog, or social media posts simple.

You may already have access to a CTA creator/generator in your current business tools, such as your Marketing Software. If that’s not the case, consider using any of the following CTA tools to efficiently create and add CTAs where you need them most.

Here are seven tools for generating CTAs so can begin increasing conversions.

1. HubSpot Calls-to-Action

HubSpot’s Calls-to-Action tool allows you to create, personalize, test, and optimize CTAs that drive qualified leads to your landing pages in seconds. The easy-to-use CTA builder doesn’t require a designer and helps you make CTA buttons or CTA pop-ups. You can also upload custom button design or image-based CTAs of your own.

When personalizing CTAs, HubSpot provides useful information about individuals from your contact database (e.g. industry, lifecycle stage) to help you tailor the CTA to them. Or, if you're targeting anonymous visitors, use other helpful details like their location or language.

Once your CTAs are complete, add them to web pages, landing pages, blog articles, or emails. Then, A/B test, analyze, and optimize your CTA’s and their performance — you can easily manage all of your CTA data from a single dashboard in HubSpot that displays views, clicks, and conversions.

2. Wishpond

With Wishpond, create and optimize CTAs for web and landing pages with a drag-and-drop builder and over 20 templates. A/B and/or multivariate test versions of your CTAs to determine which does the best job of converting visitors.

Advanced tracking provides insight into which CTAs are most effective among your visitors. Meanwhile, marketing automation assists with customer segmentation (once visitors have converted, thanks to your CTA, of course) and sending emails. Wishpond also integrates with over 40 different tools to make tasks (such as data analysis, closing deals, and team-wide collaboration) simple.

3. Sniply

With Sniply, add CTAs to the links you share (e.g. web page, blog article, social media post) — in other words, overlay a customized CTA on any content.

Simply enter any URL that you want to include a CTA (this can be one of your own URLs or one from a third-party site). Sniply will then generate a slightly different, shareable URL for you. Once your audience clicks on the new URL, your CTA will be visible on the page.

Customize a CTA’s look (color, text, size), type (banner, pop-up), and placement on the page. Then, monitor your results and track CTA engagement from within Sniply to better understand how your audience interacts with your CTAs.

4. ClickMinded

ClickMinded’s Da Button Factory is a free tool for generating CTAs that you can add to your website, social media post, email, or blog article. Decide what you want your CTA to say and look like by selecting button text, font, style, color, background, and size — then, the tool will generate your CTA.

Once you’re ready to implement your new CTA, opt to either download the image file or implement the button as HTML + CSS.

5. Canva

Canva is an easy-to-use graphic design software with drag-and-drop features and a variety of pre-built templates that you can customize — if you're looking to design something from scratch, you can easily do that in Canva by simply selecting your own dimensions.

Canva does not currently have a specific template for CTAs, however, it’s easy to build your own. After selecting the dimensions for your CTA, design and brand the button in any way you want. The Canva dashboard is easy to navigate, even for those without any design knowledge.

Call To Actionimprove Your Site Conversions Free

Once your CTA design is complete, download the final product and upload it to your content management system (CMS) so you can insert the CTA on a landing or web page.

6. ImageFu

ImageFu is a button and badge generator — the tool can create CTAs in seconds. Simply type the text you want to appear in your CTA button (this can span multiple lines) and customize it to your liking. Select your border, background, shadow, corners (type and radius), and size. Then, download the CTA and save it to your device so can add it to your CMS and insert it onto a web page.

7. ButtonOptimizer

ButtonOptimizer is a free CTA generator that helps you customize CTA buttons for your website or landing page. Select the base color of your CTA as well as the text, size, border, icon, and shadow. Once you’re satisfied with the look of your CTA, the tool will prompt you to decide whether you want to download it as a PNG file or CSS code so you can then insert it on your site.

Attribution is everything when it comes to digital marketing. Executives and business owners only care about hard numbers – how many calls or sales came from how much ad spend? – and if you can’t present reports with a clear ROI, your marketing budget will be slashed.

This problem is only compounded in service industries. Ecommerce stores can accurately track actual revenue in Google Analytics, Shopify, WooCommerce, and other platforms, but lawyers, landscapers, marketing agencies and other businesses don’t have it so easy. So what if you received five phone calls yesterday – were they any good? Did they lead to a sale?

The Problem With Website Level Tracking

It’s simple enough to set up web tracking on your website:

1. Install Google Tag Manager
2. Create a conversion action that fires when someone clicks a phone link
3. Create a conversion action to fire on form submissions

Once you’ve followed those steps, you can track those conversion actions back to the marketing channel. The problem is, those numbers don’t tell the whole story.

People accidentally click phone numbers all the time. You’ll track that as a lead in Google Analytics, but in real life, it’s worthless. Furthemore, people will often visit your site, see the phone number, and type it directly into their phone. It’s a real lead, but you can’t track it.

Forms are no better – form fields attract incredible amounts of spam, and if you are viewing the form submissions in the backend of your WordPress site, for instance, you won’t know where the form came from.

How can you allocate your agency, car dealership, or law firm marketing budget with such poor attribution?

Phone Tracking – The Solution To Your Phone Tracking Problem

See Your Actual Call Volume

The first thing you get from call tracking software like CallRail, CallROI, or something similar is an accurate number of your calls. You aren’t relying on click activity anymore – any call to your tracking number will be counted. That means no more “phantom clicks” in Google Analytics, and no more under-reporting because a site visitor did not click.

Call tracking works one of two ways: you either add code to your website that dynamically swaps a different number out for each visitor, or you buy one tracking number and place it in your Google My Business listing and on your website wherever your original phone number lived.

Measure Your Call Quality

Not only can you track the literal number of calls you receive, but you can see the call quality as well. Call tracking software will show you a list of your calls, how long they lasted, the caller’s number, and even let you record the calls if you are willing to play a recorded disclaimer message.

Call To Actionimprove Your Site Conversions Site

“Call quality might be our biggest marketing concern,” said Lance O’connor, marketing manager at the Reiff Law Firm in Philadelphia. “We have spent marketing budget on every channel imaginable, and once we implemented call tracking, we were able to slash ad spend in channels that led to a high number of spammy or low quality calls. We would have never known where those calls came from otherwise.”

See Your Call Attribution

If you add your call tracking software’s code to your website (as mentioned above), you will be able to track the source of each phone call. So within your CallRail dashboard, for instance, you’ll see the following information:

1. List of calls
2. How long they were
3. What channel they came from (Google Ads, email, organic, etc.)
4. Recordings

Call To Actionimprove Your Site Conversions Across

Stop Wasting Money On Ineffective Channels

“When you’re spending a lot of time sourcing leads in the criminal defense space, you get a lot of completely irrelevant calls to the practice area,” said a representative from the Law Office of Lloyd Long, an east coast criminal defense firm. “These clicks can cost up to $100 apiece, which is crazy. we have to be able to see exactly what these calls are and where they are coming from.”

Call tracking takes the guesswork out of call attribution, and some programs extend the same services to texting and form tracking. Armed with that data, you can stop wasting money on marketing channels that look like they work on the surface, but are ultimately empty.