Create A Logo Checklist

Make sure you have your brand’s text locked in, as well as anything else you might want to feature on your logo, such as a tagline or an established date. Explore Professionally Designed Logo Ideas You can explore templates on the Spark Post mobile app. Search for “logos” and peruse through numerous designs. Before beginning a logo design, there are certain questions we like to ask a client before we begin the creative process. It may seem like a long list, but it is essential to know what our client needs and expects from their finished logo/branding. Logo Rank is an AI system that understands logo design. It's trained on a million+ logo images to give you tips and ideas. It can also be used to see if your designer took inspiration from stock icons.

BEFORE WE BEGIN A LOGO DESIGN

This handy logo redesign checklist will help you make sure you’re covering all the bases to develop a logo that aligns with your brand identity. To ensure that the most up-to-date version of your logo and other.

There are certain questions we like to ask a client prior to beginning the logo design process. It may seem like a long list but it is helps us to know what our client needs and expects from their finished logo/branding. It also helps to clarify our client’s vision for their business branding.

YOUR BUSINESS:

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What is the name of your business?

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Describe in one sentence your business/service. (Difficult but vital!)

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If you are not a new business start-up – what are the reasons you want a new logo?

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What are your business short term, medium term and long term goals?

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What do you want your new logo to achieve?

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Who are your main competitors and how do you differ from them?

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What do you like or dislike about your competitor’s branding?

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Who are your potential clients?

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Where will your business be publicised?

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YOUR LOGO:

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Do you have a specific idea in mind for your logo?

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Do you want to use existing brand colours or a particular range of colours?

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Are there any colors that you do not want to use?

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Do you have a particular font you would like to use – or ones you definitely do not want to use?

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What words should describe your logo?

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What message or emotion do you want your logo to portray?

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Does your logo have a tag line?

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Is your tag line to appear with your logo on all of your branding?

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Where will you logo be used (ie. Internet / print) ?

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What logos do you like and why?

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THE PRACTICAL BITS!

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When do you want your logo to be web/print-ready?

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